How to Build a Professional Portfolio for Your Freelancing Work
Type Here to Get Search Results !

How to Build a Professional Portfolio for Your Freelancing Work

Freelancing is now becoming a large job sector because it provides freelancers full control over their working hours and how much they can earn each month. However, to succeed in freelancing work, freelancers need to share their professional portfolios online to catch the attention of their target audience. Professional portfolios contain a small collection of your best work which will help potential clients see your work and cause them to become curious and try your service.

But how can you build your professional portfolio and make sure it succeeds? Here are several tips to guide you:

Know Your Audience

Before you start with a freelance portfolio, take your time to know your potential clients. Knowing your clients will help you identify the good works you can include in your portfolio and how to design it. You should also make it a point to develop your portfolio to consider the audiences you want to reach to grow your audience. For example, if you do videos for weddings and would like to make videos for other events, you can put samples of videos showing these events in the portfolio.

Pick Your Top Work

You can’t just put any work on your portfolio; you need to make sure it is the best one, as it will show how well you work and deliver results. It doesn’t have to be all of your best works but ones that would give people a clear idea of the variety of work you do.

Personalise The Portfolio

Your portfolio isn’t just a place to showcase your work; it is also a place to introduce yourself to your target audience. You can do this by adding personal touches to the design, such as a personal logo, and providing the information you want people to know about you, such as your professional experience and interests. Many professional portfolio sites allow users to use premium themes to personalise their portfolios further.

Add Client Reviews

As mentioned above, you want your portfolio to show your potential clients what you offer. Aside from showcasing your work, you can also add reviews from your previous clients if you have any. Potential clients would want to hire someone with good reviews because it shows they are dedicated to their work and can deliver it on time.

When you ask your previous clients for their testimonials, ask them to cover how you spoke to them about the request, how often you talked to them and if you could meet their requirements.

Add A Contact Form

While making your portfolio, it is best to add a way for new clients to reach out to you and request your work. Many professional portfolio websites today come with contact forms which can be filled with all the methods clients can use to reach out to you. Contact forms, in particular, ensure you don’t need to give your full contact details and reduce spam or fraud messages. This has been very helpful to me when it comes to clients reaching out to me. I can filter out the real ones from scammers.

SEO And Social Media

Last but not least, if you want your professional portfolio to reach your target audience, you need to make sure your portfolio is easy to promote and market. SEO can help as it will improve how easy it is for potential clients to find your site. You can also use social media to promote your website and marketing tools you can install on the site.

As a freelancer, you are working from scratch to build your career. You have to find ways to reach your target audience and show them samples of your work that will catch their interest. With a professional portfolio that is personalised and made with love and care, you can get their curiosity and consider them for their task. As you earn their requests and see your work, they will help promote your brand further and help you in your freelancing career.

Struggling to earn a steady income as a freelancer? Do you know I have a step-by-step guidebook that can help you to achieve that?

Check it out here:

from MiddleMe

Post a Comment